Who is AmeRu?

Presenting the AmeRu Eau de Parfum Collection

Who Are We?

What do we do?

At AmeRu Eau de Parfum Collection, we specialize in all things Beauty, including Fragrances, Eau de Parfum, Skin Care, Hair Care, Home Care, and exceptional Customer Service.

It is widely recognized that Perfumes, Fragrances, Scents, and Sprays significantly impact our daily lives and emotions. Be it the Eau de Parfum Hair & Body Fragrances, Hydrating Shampoo, and Conditioner, or Room and Linen Spritz, their effects can alter our mood and transform our day.

Taking care of you is something that rhymes with every day of the week.

Happiness can be achieved through feeling good, smelling good, and caring for your body and home, which are the secrets to great style.

What Is The Origin Of AmeRu

In 2019, AmeRu was founded by Amelia Enslin, a former model, mother, hairstylist, and makeup artist who transitioned into the field of accounting. As a South African business owner, I am a skilled and versatile entrepreneur with more than three decades of experience in the beauty industry and accounting.

The Origin Of The Eau de Parfum Obsession Can Be Traced To This Place

My passion lies in everything related to Beauty, Fashion, and Fragrances. Whether admiring a chic makeup editorial, strutting down the runway for a couturier, or simply perusing stores like Coricraft and Volpes, I’m enamored by the scents surrounding me.

Beauty encompasses perfume, a realm that I have found to be challenging. For years, I have attempted to wear perfume, experimenting with various popular brands.

However, retail stores only offer a one-milliliter sample or spritz from the tester bottle for customers to test the fragrance, which ultimately led to disappointment as the scent vanished once I returned home from shopping. I couldn’t help but ponder if the tester fragrances are damaged due to inadequate storage in bright areas. Have any of you distinguished ladies and gentlemen encountered this issue?

As I was watching some commercials, I came across the latest scent, Dolce & Gabanna Light Blue, and it piqued my interest. At the time, being a single mother, I know the importance of prioritizing expenses. I’m sure many of you can relate to this.

After accumulating some savings, I purchased a small 30ml bottle of Dolce & Gabanna’s Light Blue perfume a few months later.

I applied the perfume before heading to work the following day, hoping to impress my best friend Linda, who has a keen sense of smell. She didn’t seem to notice despite passing by her a few times. However, after a while, she asked me why I was pacing back and forth.

“I said to her, ‘I’d like you to smell my new fragrance,’ to which she responded, ‘I’m sorry, but I can’t detect any scent.’ By that point, I had grown accustomed to being let down by the new perfumes I had purchased and experimented with.”

Affordable Eau de Parfum & Body Care Products: The Ultimate Solution

At first, my objective was to discover a fragrance solution that suited me, but I believed there had to be a more straightforward approach. Is there a method to maintain a delightful aroma without squandering a lot of money on fragrances that aren’t compatible with my skin type or without obtaining an adequate sample to evaluate the scent before committing to a more significant purchase?

Many of you may know that fragrances can have a different scent on perfume blotters than human skin. Through extensive experimentation, research, and attending various perfume workshops, I realized that others might also face this dilemma. This inspired me to create the AmeRu Eau de Parfum Collection.

At home, I utilize an Electric Home Fragrance Device that functions effectively. Nevertheless, the machine’s upkeep and the oils come at a hefty price, prompting me to create our thrilling Room & Linen Spritz Range.

By Testing It For Yourself, Experience The Eau de Parfum And Body Care Collection Firsthand

Discover our Eau de Parfum Collection and experience them firsthand. Let us assist you in achieving elegance and sophistication and embracing your unique personal style.

Our goal is to offer you a resolution:

  • We say what we do, and we do what we say — and when we do it, we mean it.
  • We prioritize the convenience of our customers by ensuring prompt order fulfillment and delivery.
  • Comprehension of the fragrance requirements of our customers,
  • Launch new products in response to customer demand.
  • Make consistent improvements to become the preferred choice for your online store.
  • Having a plethora of options to brighten up your day!
AmeRu Orders

Life isn’t perfect

your Perfume can be

your body can be

your home can be

your delivery can be


Life is so much better when you have an online order on the way.

We Prioritize Superior Fragrance Oils In Our Eau De Parfum Collection, Foregoing Costly Packaging, Designer Endorsements, and Extravagant Marketing Expenses.

AmeRu Disclaimer:

AmeRu Disclaimer

AmeRu’s products and advice do not assert the ability to cure or prevent any medical condition, nor are they meant to replace medical advice or therapy.

AmeRu utilizes naturally sourced components in its products that may induce sensitivity in specific individuals in exceptional instances. If sensitivity persists beyond 3-4 applications (owing to open skin/wounds), discontinue use immediately.

Elevate Your Look and Enjoy a Longer-Lasting Freshness With AmeRu’s Eau de Parfum and Body Care Products.