INSPIRED BY PURE: THE SCENT OF CLEAN ELEGANCE
If your fragrance doesn’t feel fresh and radiant, it’s not Pure. Inspired by DKNY’s Pure, this scent blends lotus, jasmine, rose, musk, and sandalwood into a floral-musky trail that’s chic, calming, and unforgettable.
It’s perfect for women who want to embody elegance with simplicity. Wear it when you want to feel luminous, stylish, and timeless.
- Feminine
- Day
- Spring
- Summer
- Floral
- Floral, Woody, White Floral, Powdery, Amber, Aquatic
Top notes:
Lemon, Nectarine and Green Apple
Middle Notes:
Jasmine, White Lily and Rose
Base Notes:
Musk, Vanilla & Amber
PERFUME MOTIVATED BY DKNY PURE IS AVAILABLE IN THE FOLLOWING UNITS:
- 5ml Eau de Parfum
- 30ml Eau de Parfum
- 50ml Eau de Parfum
- 100ml Eau de Parfum
DKNY PURE IS ALSO AVAILABLE IN THE FOLLOWING PRODUCTS:
- 150g Hydrating Body Crème
- 250g Hydrating Body Crème
- 200ml Hydrating Body Spritz
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HOW DO I PROLONG MY EAU DE PARFUM:
- Take a shower using AmeRu Hydrating Body Shower Gel.
- Moisturize with DKNY PURE Hydrating Body Crème.
- Apply Eau de Parfum inspired by DKNY PURE after a shower & moisturized skin to ensure longevity.
WHY IS IT ESSENTIAL TO USE AMERU HYDRATING BODY CRèME BEFORE APPLYING PERFUME?
- Perfume disappears on dehydrated skin.
- Fragrances may irritate dry skin.
- AmeRu Hydrating Body Crème contains twelve moisturizing ingredients lasting up to 24 hours.
- We only use organic & cruelty-free ingredients that are beneficial for your skin.
- AmeRu Hydrating Body Crème is Paraben & Dye Free.
- Our Crème is suitable for highly allergic/sensitive skin & other conditions.
- Hydrated skin prolongs your favorite Eau de Parfum.
WHERE SHOULD YOU APPLY, DKNY PURE EAU DE PARFUM?
- As the saying goes, less is more; five-seven sprays are more than sufficient.
- Always apply perfume to the pulse points.
- Spray Eau de Parfum DKNY PURE behind your ears, neck & the base of your neck.
- One of the spray points for men is on a shirt’s collar & remember to spray 30cm away from clothes to avoid staining.
AmeRu is an independent fragrance brand and is not endorsed by, affiliated with, or authorised by any designer fragrance houses. All AmeRu Eau de Parfum Collection fragrances are INSPIRED BY popular designer scents and do not contain the exact formulas of the original fragrances. Designer brand names, trademarks, bottle designs, and logos are the property of their respective owners. AmeRu does not sell original designer products or represent any designer fragrance houses in any capacity. Our fragrances are unique interpretations created to offer similar scent profiles at accessible prices.









Ruby (verified owner) –